Over 10 years of Production experience, with an MBA in International Marketing and Business. My goal is to produce content that inspires and evokes emotion; creating media through brand spots, shorts, serialized, and episodic programs. My experience and successes in production has enabled me to build a network within the industry. Effectively moving projects from conception through finish, while facilitating budgets, schedules, and upholding the creative integrity.

EDUCATION

MASTERS DEGREE (MBA)

University of Portland 2011-2013

BACHELORS DEGREE (BBA)

University of Portland 2002-2006

SKILLS

  • Experience in live action, animation, CG, social, and experiential.

  • Proficient link between agency, directors, editors, & clients to achieve creative goals.

  • Problem solving to adhere to budget and schedule when curveballs arise.

  • Organized multitasker, accustomed to juggling fast-paced, high expectation projects.

EXPERIENCE

Senior Producer, 2021 – Present

TBWA \ CHIAT \ DAY I LOS ANGELES, CA

  • Lead Producer for Gatorade, the agencies largest client.

  • Concept to Delivery. Manage budgets, schedules, vendors, client/agency/creative expectations.

  • Established process to foster bidding & working with vendor talent that is minority/female/LGBTQ+

  • Collaborate with agency creatives in development and production of broadcast, digital, social, and experiential.

  • Launched new products through 360 campaigns.

  • Delivered “Love is Everything”, a tribute to Serena Williams retirement

  • Clients: Gatorade

Senior/Executive Integrated Producer, 2015 – Present

FREELANCE | NEW YORK, NY / LOS ANGELES, CA

  • Consult on production process for growth in an ever evolving market.

  • Concept to Delivery. Create estimates, manage budgets, schedules, client/agency/creative expectations.

  • Budget and bidding through actualization. Experience with budgets $10k-$5M, and cost consultants.

  • Collaborate with agency creatives in development and production of broadcast, digital, social, and experiential.

  • Manage all aspects of production. From concept, pre-production to post production, delivery.

  • Launched a new luxury automotive brand, increasing search traffic by 200% through broadcast and social awareness while overseeing the production of a $2M spot at Super Bowl LIV.

  • Served as Freelance, Executive Producer, for Wheelhouse LA. Helping to execute content across all media platforms, while aiding in growth of the agency.

  • Clients: Genesis, Microsoft, Hyundai, TaylorMade, Finish Line, Asics, Smirnoff, Crown Royal, Cincoro Tequila

 

Integrated Producer, 2007 – 2014

WIEDEN + KENNEDY | PORTLAND, OR

  • Comprehensive knowledge of the methods and techniques to produce commercials for broadcast, radio, web.

  • Oversaw all phases of production, including: budgeting, scheduling, live action shoot management, VFX supervision, editorial, color correction, and sound design. Finished commercial spots with aggressive deadlines & budgets.

  • Helped win pitch business for brands like Levi’s and Delta Airlines.

  • Clients: Nike, Dodge, Coca Cola, Target, Levi's, Old Spice

Broadcast Project Manager, 2006 – 2007

WIEDEN + KENNEDY | PORTLAND, OR

  • Ensured each job was assigned a producer and BA manager, while ensuring each spot was properly trafficked at completion.

  • Assisted producers with research, location scouting, client estimates, and maintaining production workflow.

  • Trafficked the spot to dub houses, networks, and composing scripts for closed captioning.

  • Continuously brought in production companies, post-production, VFX, editorial houses, and sound design, to showcase new work and current trends.

Expense Report Accountant, 2006

WIEDEN + KENNEDY | PORTLAND, OR

  • Responsible for processing all of Portland and New York employee expense reimbursements.

  • At the start of this position there were two expense report accountants. Due to efficiency, I was able to eliminate the need for two positions and effectively complete the job independently.

Sales Associate, 2004 – 2006

SMITH BARNEY | PORTLAND, OR

  • Organized wealth management, 401K distributions, education planning, and estate planning.

  • Expanded clientele network through marketing campaigns by 30%.

  • Developed marketing and public relations campaigns specifically targeted towards women